Friday, February 13, 2009

This is Technopreneurship!

My main beef with supposed technopreneurship coming out from multi-million dollar research funding is that the gap to close between the lab and the consumer is WAY WAY too big.

I saunter over the many websites on venture funding when I stumbled upon this company, Smule, who managed to raise US 3.9 million at a time when many tech companies are slashing workers or dying off.

Check this out. For the users, KISS (keep it short and simple), but underlying the user interface, I can only dare to imagine the coding needed, but even more, the IDEA!




This is simply AMAZING!

If you read the articles on why it is successful:
1) Any idiot with an iPhone can make music with it (good or bad is not the issue)
2) Users can hear music from other users around the world. This is the network effect, and ISP or the telcos all love this because it drives data usage (already iPhone users use more data than other traditional users of the mobile phone)
3) Well, it runs on the iPhone (need I say more?)
4) Rather than targeting other developers to use the technology, this goes to the consumer direct. Risky, but any investment made by VCs tend to be high risk high return.

What do you think?

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